#101: Guerilla Media: How to Use Radio as a Tool in Your Local Fights.

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RACHEL'S HAZARDOUS WASTE NEWS #101
---October 31, 1988---
News and resources for environmental justice.
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Environmental Research Foundation
P.O. Box 5036, Annapolis, MD 21403
Fax (410) 263-8944; Internet: erf@igc.apc.org
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RACHEL-4CM = DIOXIN FOCUSED DIRECTORY Remote Access Chemical Hazards Electronic Library. Dioxinnz.com ========================Original Source========================

Here's a potent new idea for grass roots activists who want to influence politicians and the public: make radio spots and air them as public service announcements or, for a few hundred dollars, buy air time. This video makes the case that radio advertising is the cheapest, most effective and least-used way to get your message out to a mass audience, throwing light, heat and pressure on your adversaries. Not convinced it's effective? Afraid it's over your head or over your budget? Buy or rent the video tape, Guerilla Media, from Varied Directions, Inc., 69 Elm Street, Camden, Maine 04843; phone (207) 236-8506. This video will convince you that making radio spots is cheap, easy and an effective force for winning your local fight. It sells for $299 but rents for seven days for $75. Your group wouldn't be making a mistake to invest $75 in renting this video. As you watch the tape, pay careful attention and take notes. You'll find a bundle of good ideas packed into this 90-minute tape.

--Peter Montague, Ph.D.

Descriptor terms: video; radio; advertising; publicity; mass media; tactics; ads; public relations;